It’s barely been five years since the formation of Vietnam’s first domestic car company & less than three since it rolled out its first product, a heavily modified version of the BMW X5. But if anything, the Vietnamese startup takes the word “fast” in its name quite seriously.

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VinFast’s new CEO Le Thi Thu Thuy will retain her role as Vingroup vice chair.

VinFast is already set to lớn stop production of gas-powered models. It introduced two battery-electric vehicles at the LA tự động Show last November & unwrapped three more at the Consumer Electronics Show this month. Four of those BEVs will soon go on sale in the U.S. Meanwhile, VinFast is planning to mở cửa up a new U.S. Assembly plant, with an announcement of its location expected soon.

The carmaker is running at hyperspeed, even though it has gone through several management shake-ups. Most recently, Michael Lohscheller, the former Opel chief, resigned as VinFast’s CEO. He has been replaced by Le Thi Thu Thuy.

“Madame Thuy,” as she is known within the company, has had extensive international experience, graduating from Hanoi Foreign Trade University then receiving an MBA from the International University of Japan. She continued her education at the Harvard Kennedy School. Thuy spent eight years with Lehman Brothers before its collapse, then joined Vingroup, Vietnam’s largest corporate entity. It operates a wide business portfolio, everything from schools to shopping centers lớn spas & resorts — & now, VinFast.

With Lohscheller’s departure, Thuy takes on the dual role of Vingroup Vice Chair — her previous position — và CEO of VinFast. She spoke with following the automaker’s CES debut.

VinFast introduced five new electric vehicles at the recent CES show, including four for the U.S. The company is so different from where it seemed to be going in 2018. Let’s talk about the changes và the switch to lớn electrification and the five new BEVs.

Thuy: We’ve come a long way since 2017 and the summer of 2018. We started with it in mind to lớn be a global EV company. We took the path khổng lồ start with internal combustion engine vehicles so that we could learn how to lớn develop & manufacturer vehicles. That was the fastest and best way for us to learn. We can utilize that knowledge for manufacturing EVs.

TDB: You launched your first vehicle, a version of the BMW X5, in 2019. What has happened since then?

Thuy: We have focused on two main tasks. One is to lớn dominate the (Vietnamese) domestic market, which we did within 18 months. We have now reached 70% to lớn 90% market share. The second mission was khổng lồ develop a portfolio of electric vehicles that can help us go global. So, today we have platforms all the way from the A segment khổng lồ E (mini lớn full-size). We showed five of them at CES, with two introduced at the LA tự động Show last November. We have a sixth that was introduced in Vietnam on Christmas Day.

Michael Lohscheller resigned as CEO of VinFast, returning khổng lồ Europe for personal reasons.

TDB: How important are the ones you introduced at CES, the VF5, VF6 & VF7?

Thuy: They complete our portfolio và it is powerful because I am not aware of anyone else in the market who has the whole portfolio of electric vehicles in all the different segments that will be available by the middle of next year.

TDB: What price range are you looking at?

Thuy: We are just releasing the prices on the vehicles you saw in L.A., (the VF7 & VF8). It will depend on variant, but they will start at around $40,000 và $60,000.

TDB: You have an intriguing idea about pricing. Those figures don’t include the battery packs, right? Essentially, if I understand, customers will lease the batteries according to how much they expect lớn use the vehicles?

Thuy: Yes, it is a leasing mã sản phẩm that is unique. It is a way for us to lớn get the consumer to lớn switch from internal combustion engine vehicles to lớn EVs because the pricing (of batteries) is still too expensive. There are many hurdles for a consumer wanting lớn buy an electric vehicle. So we’re doing this lớn make it easier.

TDB: How does this work?

At the start, VinFast will focus on California và other states with high BEV sales.

Thuy: We’re pricing the vehicles at more or less same pricing as (if they had) internal combustion engines of equivalent size. We will lease the batteries at a cost that is no more than what they normally pay lớn put gasoline in the, minus the cost for electricity. We will have two types of battery leasing schemes. One is flexible, where you pay per kilometer (that you drive). The other is a fixed amount. You can drive as much as you want.

Getting into the American market

TDB: EVs are not a major part of the U.S. Market yet.

Thuy: They are not mainstream.

TDB: What is your biggest challenge khổng lồ get into the U.S. Market? Clearly, the U.S. Has historically been reluctant khổng lồ admit new entries.

Thuy: We are a new brand. We need khổng lồ prove ourselves. But I see the industry is quite mở cửa to newcomers at this time. (But) I’m not saying that it will be easy and that there won’t be challenges.

At launch, the models will be offered with semi-autonomous màn chơi 2+ driving capabilities, according khổng lồ VinFast Chief công nghệ Officer Hong sang trọng Bae.

TDB: and how bởi you think Americans will accept a Vietnamese brand?

Thuy: We did some research và the recognition of Vietnam is great. But, obviously, it’s not well known for technology. But the overall feedback is positive for a Vietnamese brand going into the U.S. So we are emphasizing our quality by giving a 10-year warranty on our vehicles globally. So that, hopefully, can deliver the message that we are serious about quality.

TDB: You seem to be taking a slightly different strategy from the Asian companies that came lớn the U.S. In the past. You’re not trying to buy market nội dung by selling entry-level products at a steep discount. Rather, it seems you’re offering well-equipped, higher-end products, but at an affordable price.

Thuy: Exactly. (Parent company) Vingroup provides premium quality products lớn the mass market. That’s exactly the same thing we will vị here.

Building EVs in the U.S.

VinFast revealed two new EVs at the recent LA tự động Show.

TDB: Before he left the company last month, former CEO Michael Lohscheller told me he was planning to lớn build a U.S. Assembly plant. Is that still your plan now that he has left?

Thuy: Yes, we are still going with it. I’m next going with our VP of manufacturing and a few other people to see the sites that we have selected. We are very close. We have three competing sites & we need lớn decide which one we want khổng lồ move forward with.

TDB: và what sort of timetable vị you have? What sort of capacity would that plant have?

Thuy: We (will try) to lớn replicate what we have in Vietnam. So, we are planning lớn build a factory that can manufacture about 250,000 vehicles per year, and a Gigafactory lớn manufacture battery cells và the pack. And there will be another electric bus factory, as well. Today, we manufacture VinFast electric buses for Vietnam và we are developing electric buses for the U.S. & European market, as well.

TDB: That is a pretty hefty number, 250,000. Are you looking for that to produce vehicles for export, as well?

Thuy: We don’t think 250,000 is a lot, starting in 2024, for the North American market. That would be a lot if we were just trying to get (traditional) EV customers. We’re looking to switch consumers from ICE to lớn EVs. When you look at the combined market, there’s a lot (of potential customers).

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TDB: Are you also working on autonomous technology?

Thuy: Yes, we are. The vehicles we’re delivering in the U.S. This year I expect will have level 2+ assisted driving. & we are looking at the next màn chơi of autonomous driving that will be delivered in our premium vehicle next year.